Not all holidays are created equal and for us, yup, you guessed it: 420 is our favorite. It’s the celebration of our industry and April 20th represents a benchmark for our brand – our bars are taking center stage at some awesome dispensaries in Portland, Oregon that we couldn’t be more thrilled about. You can catch our three flavors – Lemon Lavender Zest, Peppery Dark Chocolate and Bacon Rosemary Bliss at Maritime Café Dispensary and Portland Best Bud Dispensary both located in Portland, Oregon. In the midst of this exciting holiday, the local Portland dispensaries will be giving out samples to commemorate the day. So if you’re local…definitely swing by! It is our first 420 as a brand so we’re extra excited. As you may already know, at YUP, we’re all about the adventure and can’t wait to see where this one will take us. If you're hungry for more, be sure to check out this video to see what makes YUP, yup.