One of our biggest missions at YUP is to create a bar that we are proud of – healthy ingredients, bold buzzes and aesthetically pleasing packaging. Part of the process of ensuring we have high quality snacks is through working hand-in-hand with our vendors. It is all kinds of exciting to see what goes into the baking process (can you say handcrafted?) and seeing the faces behind the dispensaries or visiting the communities where our bars are available firsthand.
Recently, members of the YUP team, set out to explore Seattle, WA to see this industry through a new lens. While there, YUP saw a behind the scenes look at product development and met with cool and interesting industry leaders. It’s safe to say that experiences like these continue to fuel our passions. If we’ve said it once, we’ve said it a thousand times; seeing and visiting new places is the lifeblood of our company. We’ve been fortunate enough to travel to new destinations that have left their mark on the way we do business. The opportunities have helped to light a fire of inspiration for our brand and we’re excited to see where it takes us.